Semrush vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Semrush | Hotjar |
|---|---|---|
| Free | No | Yes |
| Starter | $139/mo | $32/mo |
| Pro | $249/mo | $80/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $139/mo).
Feature Matrix
| Feature | Semrush | Hotjar |
|---|---|---|
| Keyword research with 25B keywords | Yes | - |
| Competitor domain analysis | Yes | - |
| Site audit tool | Yes | - |
| Rank tracking | Yes | - |
| Content marketing toolkit | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
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Frequently Asked Questions
Which is better, Semrush or Hotjar?
Semrush scores higher in our review (4.6/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Semrush cheaper than Hotjar?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Semrush and Hotjar?
Semrush focuses on keyword research with 25b keywords and competitor domain analysis, while Hotjar emphasizes heatmaps and session recordings. Semrush is best for Marketerss, Agenciess, Startupss, Enterprises, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.