Semrush vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Semrush | Fathom Analytics |
|---|---|---|
| Free | No | No |
| Starter | $139/mo | $14/mo |
| Pro | $249/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $139/mo).
Feature Matrix
| Feature | Semrush | Fathom Analytics |
|---|---|---|
| Keyword research with 25B keywords | Yes | - |
| Competitor domain analysis | Yes | - |
| Site audit tool | Yes | - |
| Rank tracking | Yes | - |
| Content marketing toolkit | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, Semrush or Fathom Analytics?
Semrush scores higher in our review (4.6/5 vs 4.5/5). However, Fathom Analytics may be a better fit depending on your specific needs and budget.
Is Semrush cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Semrush and Fathom Analytics?
Semrush focuses on keyword research with 25b keywords and competitor domain analysis, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. Semrush is best for Marketerss, Agenciess, Startupss, Enterprises, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.