Semrush vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Apollo.io is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Semrush | Apollo.io |
|---|---|---|
| Free | No | Yes |
| Starter | $139/mo | $49/mo |
| Pro | $249/mo | $79/mo |
| Enterprise | Custom | Custom |
Apollo.io is cheaper at the Starter tier ($49/mo vs $139/mo).
Feature Matrix
| Feature | Semrush | Apollo.io |
|---|---|---|
| Keyword research with 25B keywords | Yes | - |
| Competitor domain analysis | Yes | - |
| Site audit tool | Yes | - |
| Rank tracking | Yes | - |
| Content marketing toolkit | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, Semrush or Apollo.io?
Semrush scores higher in our review (4.6/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Semrush cheaper than Apollo.io?
Yes, Apollo.io is cheaper at the Starter tier ($49/mo).
What is the difference between Semrush and Apollo.io?
Semrush focuses on keyword research with 25b keywords and competitor domain analysis, while Apollo.io emphasizes contact database 275m+ and email sequencing. Semrush is best for Marketerss, Agenciess, Startupss, Enterprises, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.