SE Ranking vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | SE Ranking | Hotjar |
|---|---|---|
| Free | No | Yes |
| Starter | $65/mo | $32/mo |
| Pro | $119/mo | $80/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $65/mo).
Feature Matrix
| Feature | SE Ranking | Hotjar |
|---|---|---|
| Rank tracking for unlimited keywords | Yes | - |
| Competitor research | Yes | - |
| Website audit | Yes | - |
| Keyword suggestion tool | Yes | - |
| White-label reports | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
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Frequently Asked Questions
Which is better, SE Ranking or Hotjar?
SE Ranking scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is SE Ranking cheaper than Hotjar?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between SE Ranking and Hotjar?
SE Ranking focuses on rank tracking for unlimited keywords and competitor research, while Hotjar emphasizes heatmaps and session recordings. SE Ranking is best for Agenciess, Freelancerss, Startupss, Marketerss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.