SE Ranking vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | SE Ranking | Fathom Analytics |
|---|---|---|
| Free | No | No |
| Starter | $65/mo | $14/mo |
| Pro | $119/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $65/mo).
Feature Matrix
| Feature | SE Ranking | Fathom Analytics |
|---|---|---|
| Rank tracking for unlimited keywords | Yes | - |
| Competitor research | Yes | - |
| Website audit | Yes | - |
| Keyword suggestion tool | Yes | - |
| White-label reports | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, SE Ranking or Fathom Analytics?
Fathom Analytics scores higher in our review (4.5/5 vs 4.4/5). However, SE Ranking may be a better fit depending on your specific needs and budget.
Is SE Ranking cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between SE Ranking and Fathom Analytics?
SE Ranking focuses on rank tracking for unlimited keywords and competitor research, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. SE Ranking is best for Agenciess, Freelancerss, Startupss, Marketerss, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.