SE Ranking vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Apollo.io is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | SE Ranking | Apollo.io |
|---|---|---|
| Free | No | Yes |
| Starter | $65/mo | $49/mo |
| Pro | $119/mo | $79/mo |
| Enterprise | Custom | Custom |
Apollo.io is cheaper at the Starter tier ($49/mo vs $65/mo).
Feature Matrix
| Feature | SE Ranking | Apollo.io |
|---|---|---|
| Rank tracking for unlimited keywords | Yes | - |
| Competitor research | Yes | - |
| Website audit | Yes | - |
| Keyword suggestion tool | Yes | - |
| White-label reports | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, SE Ranking or Apollo.io?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is SE Ranking cheaper than Apollo.io?
Yes, Apollo.io is cheaper at the Starter tier ($49/mo).
What is the difference between SE Ranking and Apollo.io?
SE Ranking focuses on rank tracking for unlimited keywords and competitor research, while Apollo.io emphasizes contact database 275m+ and email sequencing. SE Ranking is best for Agenciess, Freelancerss, Startupss, Marketerss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.