Retool vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Retool is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Retool | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | $10/mo | $32/mo |
| Pro | $50/mo | $80/mo |
| Enterprise | Custom | Custom |
Retool is cheaper at the Starter tier ($10/mo vs $32/mo).
Feature Matrix
| Feature | Retool | Hotjar |
|---|---|---|
| Drag-and-drop UI builder | Yes | - |
| Database and API connections | Yes | - |
| Custom JS and SQL | Yes | - |
| Mobile apps | Yes | - |
| Retool AI | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Retool if you need...
- +Fastest way to build internal tools
- +Strong SQL and API support
- +Good free tier
DevelopersStartupsEnterprise
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Retool or Hotjar?
Retool scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Retool cheaper than Hotjar?
Yes, Retool is cheaper at the Starter tier ($10/mo).
What is the difference between Retool and Hotjar?
Retool focuses on drag-and-drop ui builder and database and api connections, while Hotjar emphasizes heatmaps and session recordings. Retool is best for Developerss, Startupss, Enterprises, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.