Plausible vs Ghost

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Both tools are competitively priced. Plausible edges ahead with a 4.6/5 rating.

Plausible

Privacy-first lightweight web analytics as an alternative to GA

4.6 / 5From $9/mo
Ghost

Open-source publishing platform for newsletters and membership sites

4.4 / 5From $9/mo

Pricing Comparison

PlanPlausibleGhost
FreeNoNo
Starter$9/mo$9/mo
Pro$19/mo$25/mo
EnterpriseCustomCustom

Both tools are the same price at the Starter tier ($9/mo).

Feature Matrix

FeaturePlausibleGhost
Privacy-compliant by defaultYes-
No cookie banner neededYes-
Lightweight scriptYes-
Email reportsYes-
Goals and conversionsYes-
Newsletter publishing-Yes
Membership and subscriptions-Yes
0% transaction fees-Yes
SEO-optimized-Yes
Self-hosting option-Yes

When to Choose Each

Choose Plausible if you need...

  • +GDPR compliant without cookies
  • +Simple clean UI
  • +Tiny script size
DevelopersSolopreneursStartupsContent Creators

Choose Ghost if you need...

  • +No revenue cut
  • +Clean writing experience
  • +Great SEO
  • +Self-host option
Content CreatorsSolopreneursFreelancers

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Frequently Asked Questions

Which is better, Plausible or Ghost?

Plausible scores higher in our review (4.6/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.

Is Plausible cheaper than Ghost?

Pricing varies by plan. Plausible starts at $9/mo and Ghost starts at $9/mo.

What is the difference between Plausible and Ghost?

Plausible focuses on privacy-compliant by default and no cookie banner needed, while Ghost emphasizes newsletter publishing and membership and subscriptions. Plausible is best for Developerss, Solopreneurss, Startupss, Content Creatorss, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.

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