Moz Pro vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Moz Pro | Hotjar |
|---|---|---|
| Free | No | Yes |
| Starter | $49/mo | $32/mo |
| Pro | $179/mo | $80/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $49/mo).
Feature Matrix
| Feature | Moz Pro | Hotjar |
|---|---|---|
| Domain Authority scoring | Yes | - |
| Keyword Explorer | Yes | - |
| Link Explorer | Yes | - |
| Site crawl and audit | Yes | - |
| Rank tracking | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Moz Pro if you need...
- +Trusted DA metric industry-wide
- +User-friendly interface
- +Good community resources
MarketersAgenciesStartupsFreelancers
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Moz Pro or Hotjar?
Hotjar scores higher in our review (4.3/5 vs 4.2/5). However, Moz Pro may be a better fit depending on your specific needs and budget.
Is Moz Pro cheaper than Hotjar?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Moz Pro and Hotjar?
Moz Pro focuses on domain authority scoring and keyword explorer, while Hotjar emphasizes heatmaps and session recordings. Moz Pro is best for Marketerss, Agenciess, Startupss, Freelancerss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.