Moz Pro vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Moz Pro | Fathom Analytics |
|---|---|---|
| Free | No | No |
| Starter | $49/mo | $14/mo |
| Pro | $179/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $49/mo).
Feature Matrix
| Feature | Moz Pro | Fathom Analytics |
|---|---|---|
| Domain Authority scoring | Yes | - |
| Keyword Explorer | Yes | - |
| Link Explorer | Yes | - |
| Site crawl and audit | Yes | - |
| Rank tracking | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose Moz Pro if you need...
- +Trusted DA metric industry-wide
- +User-friendly interface
- +Good community resources
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, Moz Pro or Fathom Analytics?
Fathom Analytics scores higher in our review (4.5/5 vs 4.2/5). However, Moz Pro may be a better fit depending on your specific needs and budget.
Is Moz Pro cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Moz Pro and Fathom Analytics?
Moz Pro focuses on domain authority scoring and keyword explorer, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. Moz Pro is best for Marketerss, Agenciess, Startupss, Freelancerss, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.