Loom vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Loom is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Loom | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | $12/mo | $32/mo |
| Pro | $15/mo | $80/mo |
| Enterprise | Custom | Custom |
Loom is cheaper at the Starter tier ($12/mo vs $32/mo).
Feature Matrix
| Feature | Loom | Hotjar |
|---|---|---|
| Screen and camera recording | Yes | - |
| AI transcription and summary | Yes | - |
| Viewer engagement data | Yes | - |
| CTAs in videos | Yes | - |
| Team spaces | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Loom if you need...
- +Fastest way to create async updates
- +AI transcription included
- +Great team adoption
DevelopersAgenciesProject ManagersStartups
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Loom or Hotjar?
Loom scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Loom cheaper than Hotjar?
Yes, Loom is cheaper at the Starter tier ($12/mo).
What is the difference between Loom and Hotjar?
Loom focuses on screen and camera recording and ai transcription and summary, while Hotjar emphasizes heatmaps and session recordings. Loom is best for Developerss, Agenciess, Project Managerss, Startupss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.