Hotjar vs WordPress.com
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: WordPress.com is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | WordPress.com |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $9/mo |
| Pro | $80/mo | $18/mo |
| Enterprise | Custom | Custom |
WordPress.com is cheaper at the Starter tier ($9/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | WordPress.com |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Massive plugin ecosystem | - | Yes |
| WooCommerce for ecommerce | - | Yes |
| Block editor Gutenberg | - | Yes |
| SEO plugins Yoast | - | Yes |
| Multisite | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
Choose WordPress.com if you need...
- +Largest ecosystem
- +Total ownership and flexibility
- +Huge community
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Frequently Asked Questions
Which is better, Hotjar or WordPress.com?
Hotjar scores higher in our review (4.3/5 vs 4.2/5). However, WordPress.com may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than WordPress.com?
Yes, WordPress.com is cheaper at the Starter tier ($9/mo).
What is the difference between Hotjar and WordPress.com?
Hotjar focuses on heatmaps and session recordings, while WordPress.com emphasizes massive plugin ecosystem and woocommerce for ecommerce. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while WordPress.com suits Content Creatorss, Agenciess, Solopreneurss, Enterprises.