Hotjar vs Substack
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Hotjar edges ahead with a 4.3/5 rating.
Pricing Comparison
| Plan | Hotjar | Substack |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | - |
| Pro | $80/mo | - |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Hotjar | Substack |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Newsletter publishing | - | Yes |
| Paid subscriptions | - | Yes |
| Podcast hosting | - | Yes |
| Notes social feed | - | Yes |
| Video publishing | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Substack if you need...
- +Zero upfront cost
- +Built-in audience network
- +Simple to start
Content CreatorsSolopreneursFreelancers
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Frequently Asked Questions
Which is better, Hotjar or Substack?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Hotjar cheaper than Substack?
Pricing varies by plan. Hotjar starts at $32/mo and Substack starts at Free.
What is the difference between Hotjar and Substack?
Hotjar focuses on heatmaps and session recordings, while Substack emphasizes newsletter publishing and paid subscriptions. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Substack suits Content Creatorss, Solopreneurss, Freelancerss.