Hotjar vs Semrush
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Semrush |
|---|---|---|
| Free | Yes | No |
| Starter | $32/mo | $139/mo |
| Pro | $80/mo | $249/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $139/mo).
Feature Matrix
| Feature | Hotjar | Semrush |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Keyword research with 25B keywords | - | Yes |
| Competitor domain analysis | - | Yes |
| Site audit tool | - | Yes |
| Rank tracking | - | Yes |
| Content marketing toolkit | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
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Frequently Asked Questions
Which is better, Hotjar or Semrush?
Semrush scores higher in our review (4.6/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Semrush?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Hotjar and Semrush?
Hotjar focuses on heatmaps and session recordings, while Semrush emphasizes keyword research with 25b keywords and competitor domain analysis. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Semrush suits Marketerss, Agenciess, Startupss, Enterprises.