Hotjar vs SE Ranking
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | SE Ranking |
|---|---|---|
| Free | Yes | No |
| Starter | $32/mo | $65/mo |
| Pro | $80/mo | $119/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $65/mo).
Feature Matrix
| Feature | Hotjar | SE Ranking |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Rank tracking for unlimited keywords | - | Yes |
| Competitor research | - | Yes |
| Website audit | - | Yes |
| Keyword suggestion tool | - | Yes |
| White-label reports | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
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Frequently Asked Questions
Which is better, Hotjar or SE Ranking?
SE Ranking scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than SE Ranking?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Hotjar and SE Ranking?
Hotjar focuses on heatmaps and session recordings, while SE Ranking emphasizes rank tracking for unlimited keywords and competitor research. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while SE Ranking suits Agenciess, Freelancerss, Startupss, Marketerss.