Hotjar vs Retool
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Retool is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Retool |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $10/mo |
| Pro | $80/mo | $50/mo |
| Enterprise | Custom | Custom |
Retool is cheaper at the Starter tier ($10/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | Retool |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Drag-and-drop UI builder | - | Yes |
| Database and API connections | - | Yes |
| Custom JS and SQL | - | Yes |
| Mobile apps | - | Yes |
| Retool AI | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Retool if you need...
- +Fastest way to build internal tools
- +Strong SQL and API support
- +Good free tier
DevelopersStartupsEnterprise
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Frequently Asked Questions
Which is better, Hotjar or Retool?
Retool scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Retool?
Yes, Retool is cheaper at the Starter tier ($10/mo).
What is the difference between Hotjar and Retool?
Hotjar focuses on heatmaps and session recordings, while Retool emphasizes drag-and-drop ui builder and database and api connections. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Retool suits Developerss, Startupss, Enterprises.