Hotjar vs Moz Pro
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Moz Pro |
|---|---|---|
| Free | Yes | No |
| Starter | $32/mo | $49/mo |
| Pro | $80/mo | $179/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $49/mo).
Feature Matrix
| Feature | Hotjar | Moz Pro |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Domain Authority scoring | - | Yes |
| Keyword Explorer | - | Yes |
| Link Explorer | - | Yes |
| Site crawl and audit | - | Yes |
| Rank tracking | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Moz Pro if you need...
- +Trusted DA metric industry-wide
- +User-friendly interface
- +Good community resources
MarketersAgenciesStartupsFreelancers
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Frequently Asked Questions
Which is better, Hotjar or Moz Pro?
Hotjar scores higher in our review (4.3/5 vs 4.2/5). However, Moz Pro may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Moz Pro?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Hotjar and Moz Pro?
Hotjar focuses on heatmaps and session recordings, while Moz Pro emphasizes domain authority scoring and keyword explorer. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Moz Pro suits Marketerss, Agenciess, Startupss, Freelancerss.