Hotjar vs Loom
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Loom is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Loom |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $12/mo |
| Pro | $80/mo | $15/mo |
| Enterprise | Custom | Custom |
Loom is cheaper at the Starter tier ($12/mo vs $32/mo).
Feature Matrix
| Feature | Hotjar | Loom |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Screen and camera recording | - | Yes |
| AI transcription and summary | - | Yes |
| Viewer engagement data | - | Yes |
| CTAs in videos | - | Yes |
| Team spaces | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Loom if you need...
- +Fastest way to create async updates
- +AI transcription included
- +Great team adoption
DevelopersAgenciesProject ManagersStartups
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Frequently Asked Questions
Which is better, Hotjar or Loom?
Loom scores higher in our review (4.5/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Loom?
Yes, Loom is cheaper at the Starter tier ($12/mo).
What is the difference between Hotjar and Loom?
Hotjar focuses on heatmaps and session recordings, while Loom emphasizes screen and camera recording and ai transcription and summary. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Loom suits Developerss, Agenciess, Project Managerss, Startupss.