Hotjar vs Frase
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Frase |
|---|---|---|
| Free | Yes | No |
| Starter | $32/mo | $45/mo |
| Pro | $80/mo | $115/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $45/mo).
Feature Matrix
| Feature | Hotjar | Frase |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| SERP research automation | - | Yes |
| AI content briefs | - | Yes |
| Content optimization scoring | - | Yes |
| AI article writer | - | Yes |
| Question research | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Frase if you need...
- +Excellent content brief generation
- +Good value vs Surfer
- +Strong SERP analysis
Content CreatorsMarketersAgenciesFreelancers
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Frequently Asked Questions
Which is better, Hotjar or Frase?
Both tools score 4.3/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Hotjar cheaper than Frase?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Hotjar and Frase?
Hotjar focuses on heatmaps and session recordings, while Frase emphasizes serp research automation and ai content briefs. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Frase suits Content Creatorss, Marketerss, Agenciess, Freelancerss.