Hotjar vs Fathom
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Both tools are competitively priced. Fathom edges ahead with a 4.7/5 rating.
Pricing Comparison
| Plan | Hotjar | Fathom |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | - |
| Pro | $80/mo | $19/mo |
| Enterprise | Custom | Custom |
Feature Matrix
| Feature | Hotjar | Fathom |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Automatic recording and transcription | - | Yes |
| AI summary and action items | - | Yes |
| CRM sync | - | Yes |
| Highlight clipping | - | Yes |
| Unlimited recordings on free tier | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Fathom if you need...
- +Best free meeting recorder
- +Unlimited recordings free
- +Excellent CRM integration
SalespeopleSolopreneursStartupsFreelancers
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Frequently Asked Questions
Which is better, Hotjar or Fathom?
Fathom scores higher in our review (4.7/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Fathom?
Pricing varies by plan. Hotjar starts at $32/mo and Fathom starts at $19/mo.
What is the difference between Hotjar and Fathom?
Hotjar focuses on heatmaps and session recordings, while Fathom emphasizes automatic recording and transcription and ai summary and action items. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Fathom suits Salespeoples, Solopreneurss, Startupss, Freelancerss.