Hotjar vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Hotjar | Apollo.io |
|---|---|---|
| Free | Yes | Yes |
| Starter | $32/mo | $49/mo |
| Pro | $80/mo | $79/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $49/mo).
Feature Matrix
| Feature | Hotjar | Apollo.io |
|---|---|---|
| Heatmaps | Yes | - |
| Session recordings | Yes | - |
| User surveys | Yes | - |
| Feedback widgets | Yes | - |
| Funnels | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
SalespeopleStartupsAgenciesMarketers
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Frequently Asked Questions
Which is better, Hotjar or Apollo.io?
Apollo.io scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Hotjar cheaper than Apollo.io?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Hotjar and Apollo.io?
Hotjar focuses on heatmaps and session recordings, while Apollo.io emphasizes contact database 275m+ and email sequencing. Hotjar is best for Marketerss, Designerss, Developerss, Startupss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.