Help Scout vs Hotjar

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Help Scout is both cheaper and higher-rated - a strong pick for most teams.

Help Scout

Human-first customer support software for SMBs and startups

4.4 / 5From $20/mo
Hotjar

Behavior analytics with heatmaps, recordings, and user surveys

4.3 / 5From $32/mo

Pricing Comparison

PlanHelp ScoutHotjar
FreeNoYes
Starter$20/mo$32/mo
Pro$40/mo$80/mo
EnterpriseCustomCustom

Help Scout is cheaper at the Starter tier ($20/mo vs $32/mo).

Feature Matrix

FeatureHelp ScoutHotjar
Shared inboxYes-
Docs knowledge baseYes-
Live chat BeaconYes-
Customer data sidebarYes-
Workflows automationYes-
Heatmaps-Yes
Session recordings-Yes
User surveys-Yes
Feedback widgets-Yes
Funnels-Yes

When to Choose Each

Choose Help Scout if you need...

  • +Feels like email familiar UX
  • +Good per-seat value
  • +Strong customer focus
StartupsSolopreneursAgencies

Choose Hotjar if you need...

  • +Visual behavior insights
  • +Easy setup
  • +Good for UX research
MarketersDesignersDevelopersStartups

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Frequently Asked Questions

Which is better, Help Scout or Hotjar?

Help Scout scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.

Is Help Scout cheaper than Hotjar?

Yes, Help Scout is cheaper at the Starter tier ($20/mo).

What is the difference between Help Scout and Hotjar?

Help Scout focuses on shared inbox and docs knowledge base, while Hotjar emphasizes heatmaps and session recordings. Help Scout is best for Startupss, Solopreneurss, Agenciess, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.

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