Ghost vs Plausible

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Both tools are competitively priced. Plausible edges ahead with a 4.6/5 rating.

Ghost

Open-source publishing platform for newsletters and membership sites

4.4 / 5From $9/mo
Plausible

Privacy-first lightweight web analytics as an alternative to GA

4.6 / 5From $9/mo

Pricing Comparison

PlanGhostPlausible
FreeNoNo
Starter$9/mo$9/mo
Pro$25/mo$19/mo
EnterpriseCustomCustom

Both tools are the same price at the Starter tier ($9/mo).

Feature Matrix

FeatureGhostPlausible
Newsletter publishingYes-
Membership and subscriptionsYes-
0% transaction feesYes-
SEO-optimizedYes-
Self-hosting optionYes-
Privacy-compliant by default-Yes
No cookie banner needed-Yes
Lightweight script-Yes
Email reports-Yes
Goals and conversions-Yes

When to Choose Each

Choose Ghost if you need...

  • +No revenue cut
  • +Clean writing experience
  • +Great SEO
  • +Self-host option
Content CreatorsSolopreneursFreelancers

Choose Plausible if you need...

  • +GDPR compliant without cookies
  • +Simple clean UI
  • +Tiny script size
DevelopersSolopreneursStartupsContent Creators

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Frequently Asked Questions

Which is better, Ghost or Plausible?

Plausible scores higher in our review (4.6/5 vs 4.4/5). However, Ghost may be a better fit depending on your specific needs and budget.

Is Ghost cheaper than Plausible?

Pricing varies by plan. Ghost starts at $9/mo and Plausible starts at $9/mo.

What is the difference between Ghost and Plausible?

Ghost focuses on newsletter publishing and membership and subscriptions, while Plausible emphasizes privacy-compliant by default and no cookie banner needed. Ghost is best for Content Creatorss, Solopreneurss, Freelancerss, while Plausible suits Developerss, Solopreneurss, Startupss, Content Creatorss.

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