Frase vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Frase is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Frase | Apollo.io |
|---|---|---|
| Free | No | Yes |
| Starter | $45/mo | $49/mo |
| Pro | $115/mo | $79/mo |
| Enterprise | Custom | Custom |
Frase is cheaper at the Starter tier ($45/mo vs $49/mo).
Feature Matrix
| Feature | Frase | Apollo.io |
|---|---|---|
| SERP research automation | Yes | - |
| AI content briefs | Yes | - |
| Content optimization scoring | Yes | - |
| AI article writer | Yes | - |
| Question research | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Frase if you need...
- +Excellent content brief generation
- +Good value vs Surfer
- +Strong SERP analysis
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Related Comparisons
Frequently Asked Questions
Which is better, Frase or Apollo.io?
Apollo.io scores higher in our review (4.4/5 vs 4.3/5). However, Frase may be a better fit depending on your specific needs and budget.
Is Frase cheaper than Apollo.io?
Yes, Frase is cheaper at the Starter tier ($45/mo).
What is the difference between Frase and Apollo.io?
Frase focuses on serp research automation and ai content briefs, while Apollo.io emphasizes contact database 275m+ and email sequencing. Frase is best for Content Creatorss, Marketerss, Agenciess, Freelancerss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.