Fathom Analytics vs Semrush
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | Semrush |
|---|---|---|
| Free | No | No |
| Starter | $14/mo | $139/mo |
| Pro | - | $249/mo |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $139/mo).
Feature Matrix
| Feature | Fathom Analytics | Semrush |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| Keyword research with 25B keywords | - | Yes |
| Competitor domain analysis | - | Yes |
| Site audit tool | - | Yes |
| Rank tracking | - | Yes |
| Content marketing toolkit | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
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Frequently Asked Questions
Which is better, Fathom Analytics or Semrush?
Semrush scores higher in our review (4.6/5 vs 4.5/5). However, Fathom Analytics may be a better fit depending on your specific needs and budget.
Is Fathom Analytics cheaper than Semrush?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Fathom Analytics and Semrush?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while Semrush emphasizes keyword research with 25b keywords and competitor domain analysis. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while Semrush suits Marketerss, Agenciess, Startupss, Enterprises.