Fathom Analytics vs SE Ranking
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | SE Ranking |
|---|---|---|
| Free | No | No |
| Starter | $14/mo | $65/mo |
| Pro | - | $119/mo |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $65/mo).
Feature Matrix
| Feature | Fathom Analytics | SE Ranking |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| Rank tracking for unlimited keywords | - | Yes |
| Competitor research | - | Yes |
| Website audit | - | Yes |
| Keyword suggestion tool | - | Yes |
| White-label reports | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
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Frequently Asked Questions
Which is better, Fathom Analytics or SE Ranking?
Fathom Analytics scores higher in our review (4.5/5 vs 4.4/5). However, SE Ranking may be a better fit depending on your specific needs and budget.
Is Fathom Analytics cheaper than SE Ranking?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Fathom Analytics and SE Ranking?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while SE Ranking emphasizes rank tracking for unlimited keywords and competitor research. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while SE Ranking suits Agenciess, Freelancerss, Startupss, Marketerss.