Fathom Analytics vs Moz Pro
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | Moz Pro |
|---|---|---|
| Free | No | No |
| Starter | $14/mo | $49/mo |
| Pro | - | $179/mo |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $49/mo).
Feature Matrix
| Feature | Fathom Analytics | Moz Pro |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| Domain Authority scoring | - | Yes |
| Keyword Explorer | - | Yes |
| Link Explorer | - | Yes |
| Site crawl and audit | - | Yes |
| Rank tracking | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose Moz Pro if you need...
- +Trusted DA metric industry-wide
- +User-friendly interface
- +Good community resources
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Frequently Asked Questions
Which is better, Fathom Analytics or Moz Pro?
Fathom Analytics scores higher in our review (4.5/5 vs 4.2/5). However, Moz Pro may be a better fit depending on your specific needs and budget.
Is Fathom Analytics cheaper than Moz Pro?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Fathom Analytics and Moz Pro?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while Moz Pro emphasizes domain authority scoring and keyword explorer. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while Moz Pro suits Marketerss, Agenciess, Startupss, Freelancerss.