Fathom Analytics vs Loom
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Loom is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | Loom |
|---|---|---|
| Free | No | Yes |
| Starter | $14/mo | $12/mo |
| Pro | - | $15/mo |
| Enterprise | Custom | Custom |
Loom is cheaper at the Starter tier ($12/mo vs $14/mo).
Feature Matrix
| Feature | Fathom Analytics | Loom |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| Screen and camera recording | - | Yes |
| AI transcription and summary | - | Yes |
| Viewer engagement data | - | Yes |
| CTAs in videos | - | Yes |
| Team spaces | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose Loom if you need...
- +Fastest way to create async updates
- +AI transcription included
- +Great team adoption
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Frequently Asked Questions
Which is better, Fathom Analytics or Loom?
Both tools score 4.5/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Fathom Analytics cheaper than Loom?
Yes, Loom is cheaper at the Starter tier ($12/mo).
What is the difference between Fathom Analytics and Loom?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while Loom emphasizes screen and camera recording and ai transcription and summary. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while Loom suits Developerss, Agenciess, Project Managerss, Startupss.