Fathom Analytics vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Fathom Analytics | Apollo.io |
|---|---|---|
| Free | No | Yes |
| Starter | $14/mo | $49/mo |
| Pro | - | $79/mo |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $49/mo).
Feature Matrix
| Feature | Fathom Analytics | Apollo.io |
|---|---|---|
| Privacy-first no cookie tracking | Yes | - |
| Uptime monitoring | Yes | - |
| Email reports | Yes | - |
| Shareable dashboards | Yes | - |
| UTM tracking | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, Fathom Analytics or Apollo.io?
Fathom Analytics scores higher in our review (4.5/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Fathom Analytics cheaper than Apollo.io?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Fathom Analytics and Apollo.io?
Fathom Analytics focuses on privacy-first no cookie tracking and uptime monitoring, while Apollo.io emphasizes contact database 275m+ and email sequencing. Fathom Analytics is best for Solopreneurss, Developerss, Startupss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.