Buffer vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Buffer is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Buffer | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $6/mo | $9/mo |
| Pro | $12/mo | $25/mo |
| Enterprise | Custom | Custom |
Buffer is cheaper at the Starter tier ($6/mo vs $9/mo).
Feature Matrix
| Feature | Buffer | Ghost |
|---|---|---|
| Multi-platform scheduling | Yes | - |
| AI assistant for captions | Yes | - |
| Analytics and reporting | Yes | - |
| Engagement inbox | Yes | - |
| Start Page link-in-bio | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Buffer if you need...
- +Simple and clean UI
- +Affordable pricing
- +Good analytics
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
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Frequently Asked Questions
Which is better, Buffer or Ghost?
Ghost scores higher in our review (4.4/5 vs 4.3/5). However, Buffer may be a better fit depending on your specific needs and budget.
Is Buffer cheaper than Ghost?
Yes, Buffer is cheaper at the Starter tier ($6/mo).
What is the difference between Buffer and Ghost?
Buffer focuses on multi-platform scheduling and ai assistant for captions, while Ghost emphasizes newsletter publishing and membership and subscriptions. Buffer is best for Content Creatorss, Solopreneurss, Marketerss, Agenciess, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.