Apollo.io vs Semrush
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Apollo.io is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Semrush |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $139/mo |
| Pro | $79/mo | $249/mo |
| Enterprise | Custom | Custom |
Apollo.io is cheaper at the Starter tier ($49/mo vs $139/mo).
Feature Matrix
| Feature | Apollo.io | Semrush |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Keyword research with 25B keywords | - | Yes |
| Competitor domain analysis | - | Yes |
| Site audit tool | - | Yes |
| Rank tracking | - | Yes |
| Content marketing toolkit | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose Semrush if you need...
- +Most comprehensive SEO data
- +Excellent competitor research
- +Strong content tools
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Frequently Asked Questions
Which is better, Apollo.io or Semrush?
Semrush scores higher in our review (4.6/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Apollo.io cheaper than Semrush?
Yes, Apollo.io is cheaper at the Starter tier ($49/mo).
What is the difference between Apollo.io and Semrush?
Apollo.io focuses on contact database 275m+ and email sequencing, while Semrush emphasizes keyword research with 25b keywords and competitor domain analysis. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Semrush suits Marketerss, Agenciess, Startupss, Enterprises.