Apollo.io vs SE Ranking
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Apollo.io is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | SE Ranking |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $65/mo |
| Pro | $79/mo | $119/mo |
| Enterprise | Custom | Custom |
Apollo.io is cheaper at the Starter tier ($49/mo vs $65/mo).
Feature Matrix
| Feature | Apollo.io | SE Ranking |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Rank tracking for unlimited keywords | - | Yes |
| Competitor research | - | Yes |
| Website audit | - | Yes |
| Keyword suggestion tool | - | Yes |
| White-label reports | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose SE Ranking if you need...
- +More affordable than Semrush and Ahrefs
- +Good white-label features
- +Accurate rank tracking
Related Comparisons
Frequently Asked Questions
Which is better, Apollo.io or SE Ranking?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Apollo.io cheaper than SE Ranking?
Yes, Apollo.io is cheaper at the Starter tier ($49/mo).
What is the difference between Apollo.io and SE Ranking?
Apollo.io focuses on contact database 275m+ and email sequencing, while SE Ranking emphasizes rank tracking for unlimited keywords and competitor research. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while SE Ranking suits Agenciess, Freelancerss, Startupss, Marketerss.