Apollo.io vs Make

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Make is both cheaper and higher-rated - a strong pick for most teams.

Apollo.io

Sales intelligence and engagement platform with 275M+ contacts

4.4 / 5From $49/mo
Make

Visual automation platform with more power and lower cost than Zapier

4.6 / 5From $9/mo

Pricing Comparison

PlanApollo.ioMake
FreeYesYes
Starter$49/mo$9/mo
Pro$79/mo$16/mo
EnterpriseCustomCustom

Make is cheaper at the Starter tier ($9/mo vs $49/mo).

Feature Matrix

FeatureApollo.ioMake
Contact database 275M+Yes-
Email sequencingYes-
DialerYes-
LinkedIn integrationYes-
AI email writerYes-
Visual scenario builder-Yes
1,000+ app integrations-Yes
Advanced data manipulation-Yes
Webhooks-Yes
Error handling-Yes

When to Choose Each

Choose Apollo.io if you need...

  • +Huge contact database
  • +Good free tier
  • +All-in-one prospecting
SalespeopleStartupsAgenciesMarketers

Choose Make if you need...

  • +More affordable than Zapier
  • +More powerful data transformations
  • +Visual flow editor
DevelopersAgenciesSolopreneursStartups

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Frequently Asked Questions

Which is better, Apollo.io or Make?

Make scores higher in our review (4.6/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.

Is Apollo.io cheaper than Make?

Yes, Make is cheaper at the Starter tier ($9/mo).

What is the difference between Apollo.io and Make?

Apollo.io focuses on contact database 275m+ and email sequencing, while Make emphasizes visual scenario builder and 1,000+ app integrations. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Make suits Developerss, Agenciess, Solopreneurss, Startupss.

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