Apollo.io vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Hotjar is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Hotjar |
|---|---|---|
| Free | Yes | Yes |
| Starter | $49/mo | $32/mo |
| Pro | $79/mo | $80/mo |
| Enterprise | Custom | Custom |
Hotjar is cheaper at the Starter tier ($32/mo vs $49/mo).
Feature Matrix
| Feature | Apollo.io | Hotjar |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
SalespeopleStartupsAgenciesMarketers
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
MarketersDesignersDevelopersStartups
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Frequently Asked Questions
Which is better, Apollo.io or Hotjar?
Apollo.io scores higher in our review (4.4/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Apollo.io cheaper than Hotjar?
Yes, Hotjar is cheaper at the Starter tier ($32/mo).
What is the difference between Apollo.io and Hotjar?
Apollo.io focuses on contact database 275m+ and email sequencing, while Hotjar emphasizes heatmaps and session recordings. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.