Apollo.io vs Ghost
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ghost is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Ghost |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $9/mo |
| Pro | $79/mo | $25/mo |
| Enterprise | Custom | Custom |
Ghost is cheaper at the Starter tier ($9/mo vs $49/mo).
Feature Matrix
| Feature | Apollo.io | Ghost |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Newsletter publishing | - | Yes |
| Membership and subscriptions | - | Yes |
| 0% transaction fees | - | Yes |
| SEO-optimized | - | Yes |
| Self-hosting option | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
SalespeopleStartupsAgenciesMarketers
Choose Ghost if you need...
- +No revenue cut
- +Clean writing experience
- +Great SEO
- +Self-host option
Content CreatorsSolopreneursFreelancers
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Frequently Asked Questions
Which is better, Apollo.io or Ghost?
Both tools score 4.4/5 in our review. The best choice depends on your specific use case, budget, and team size.
Is Apollo.io cheaper than Ghost?
Yes, Ghost is cheaper at the Starter tier ($9/mo).
What is the difference between Apollo.io and Ghost?
Apollo.io focuses on contact database 275m+ and email sequencing, while Ghost emphasizes newsletter publishing and membership and subscriptions. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Ghost suits Content Creatorss, Solopreneurss, Freelancerss.