Apollo.io vs Frase
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Frase is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Frase |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $45/mo |
| Pro | $79/mo | $115/mo |
| Enterprise | Custom | Custom |
Frase is cheaper at the Starter tier ($45/mo vs $49/mo).
Feature Matrix
| Feature | Apollo.io | Frase |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| SERP research automation | - | Yes |
| AI content briefs | - | Yes |
| Content optimization scoring | - | Yes |
| AI article writer | - | Yes |
| Question research | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose Frase if you need...
- +Excellent content brief generation
- +Good value vs Surfer
- +Strong SERP analysis
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Frequently Asked Questions
Which is better, Apollo.io or Frase?
Apollo.io scores higher in our review (4.4/5 vs 4.3/5). However, Frase may be a better fit depending on your specific needs and budget.
Is Apollo.io cheaper than Frase?
Yes, Frase is cheaper at the Starter tier ($45/mo).
What is the difference between Apollo.io and Frase?
Apollo.io focuses on contact database 275m+ and email sequencing, while Frase emphasizes serp research automation and ai content briefs. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Frase suits Content Creatorss, Marketerss, Agenciess, Freelancerss.