Apollo.io vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Apollo.io | Fathom Analytics |
|---|---|---|
| Free | Yes | No |
| Starter | $49/mo | $14/mo |
| Pro | $79/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $49/mo).
Feature Matrix
| Feature | Apollo.io | Fathom Analytics |
|---|---|---|
| Contact database 275M+ | Yes | - |
| Email sequencing | Yes | - |
| Dialer | Yes | - |
| LinkedIn integration | Yes | - |
| AI email writer | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, Apollo.io or Fathom Analytics?
Fathom Analytics scores higher in our review (4.5/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Apollo.io cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Apollo.io and Fathom Analytics?
Apollo.io focuses on contact database 275m+ and email sequencing, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.