Apollo.io vs Ahrefs

Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.

Bottom line: Ahrefs is both cheaper and higher-rated - a strong pick for most teams.

Apollo.io

Sales intelligence and engagement platform with 275M+ contacts

4.4 / 5From $49/mo
Ahrefs

SEO toolset renowned for backlink data and keyword research

4.7 / 5From $29/mo

Pricing Comparison

PlanApollo.ioAhrefs
FreeYesNo
Starter$49/mo$29/mo
Pro$79/mo$179/mo
EnterpriseCustomCustom

Ahrefs is cheaper at the Starter tier ($29/mo vs $49/mo).

Feature Matrix

FeatureApollo.ioAhrefs
Contact database 275M+Yes-
Email sequencingYes-
DialerYes-
LinkedIn integrationYes-
AI email writerYes-
Largest backlink index-Yes
Keywords Explorer with 10B+ keywords-Yes
Site Explorer-Yes
Content Explorer-Yes
Rank Tracker-Yes

When to Choose Each

Choose Apollo.io if you need...

  • +Huge contact database
  • +Good free tier
  • +All-in-one prospecting
SalespeopleStartupsAgenciesMarketers

Choose Ahrefs if you need...

  • +Best backlink data in industry
  • +Accurate keyword difficulty scores
  • +Content gap analysis
MarketersAgenciesDevelopersFreelancers

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Frequently Asked Questions

Which is better, Apollo.io or Ahrefs?

Ahrefs scores higher in our review (4.7/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.

Is Apollo.io cheaper than Ahrefs?

Yes, Ahrefs is cheaper at the Starter tier ($29/mo).

What is the difference between Apollo.io and Ahrefs?

Apollo.io focuses on contact database 275m+ and email sequencing, while Ahrefs emphasizes largest backlink index and keywords explorer with 10b+ keywords. Apollo.io is best for Salespeoples, Startupss, Agenciess, Marketerss, while Ahrefs suits Marketerss, Agenciess, Developerss, Freelancerss.

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