Ahrefs vs Hotjar
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ahrefs is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Ahrefs | Hotjar |
|---|---|---|
| Free | No | Yes |
| Starter | $29/mo | $32/mo |
| Pro | $179/mo | $80/mo |
| Enterprise | Custom | Custom |
Ahrefs is cheaper at the Starter tier ($29/mo vs $32/mo).
Feature Matrix
| Feature | Ahrefs | Hotjar |
|---|---|---|
| Largest backlink index | Yes | - |
| Keywords Explorer with 10B+ keywords | Yes | - |
| Site Explorer | Yes | - |
| Content Explorer | Yes | - |
| Rank Tracker | Yes | - |
| Heatmaps | - | Yes |
| Session recordings | - | Yes |
| User surveys | - | Yes |
| Feedback widgets | - | Yes |
| Funnels | - | Yes |
When to Choose Each
Choose Ahrefs if you need...
- +Best backlink data in industry
- +Accurate keyword difficulty scores
- +Content gap analysis
Choose Hotjar if you need...
- +Visual behavior insights
- +Easy setup
- +Good for UX research
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Frequently Asked Questions
Which is better, Ahrefs or Hotjar?
Ahrefs scores higher in our review (4.7/5 vs 4.3/5). However, Hotjar may be a better fit depending on your specific needs and budget.
Is Ahrefs cheaper than Hotjar?
Yes, Ahrefs is cheaper at the Starter tier ($29/mo).
What is the difference between Ahrefs and Hotjar?
Ahrefs focuses on largest backlink index and keywords explorer with 10b+ keywords, while Hotjar emphasizes heatmaps and session recordings. Ahrefs is best for Marketerss, Agenciess, Developerss, Freelancerss, while Hotjar suits Marketerss, Designerss, Developerss, Startupss.