Ahrefs vs Fathom Analytics
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Fathom Analytics is both cheaper and competitive - a strong pick for most teams.
Pricing Comparison
| Plan | Ahrefs | Fathom Analytics |
|---|---|---|
| Free | No | No |
| Starter | $29/mo | $14/mo |
| Pro | $179/mo | - |
| Enterprise | Custom | Custom |
Fathom Analytics is cheaper at the Starter tier ($14/mo vs $29/mo).
Feature Matrix
| Feature | Ahrefs | Fathom Analytics |
|---|---|---|
| Largest backlink index | Yes | - |
| Keywords Explorer with 10B+ keywords | Yes | - |
| Site Explorer | Yes | - |
| Content Explorer | Yes | - |
| Rank Tracker | Yes | - |
| Privacy-first no cookie tracking | - | Yes |
| Uptime monitoring | - | Yes |
| Email reports | - | Yes |
| Shareable dashboards | - | Yes |
| UTM tracking | - | Yes |
When to Choose Each
Choose Ahrefs if you need...
- +Best backlink data in industry
- +Accurate keyword difficulty scores
- +Content gap analysis
Choose Fathom Analytics if you need...
- +Simplest privacy analytics
- +Great affiliate program
- +GDPR and CCPA compliant
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Frequently Asked Questions
Which is better, Ahrefs or Fathom Analytics?
Ahrefs scores higher in our review (4.7/5 vs 4.5/5). However, Fathom Analytics may be a better fit depending on your specific needs and budget.
Is Ahrefs cheaper than Fathom Analytics?
Yes, Fathom Analytics is cheaper at the Starter tier ($14/mo).
What is the difference between Ahrefs and Fathom Analytics?
Ahrefs focuses on largest backlink index and keywords explorer with 10b+ keywords, while Fathom Analytics emphasizes privacy-first no cookie tracking and uptime monitoring. Ahrefs is best for Marketerss, Agenciess, Developerss, Freelancerss, while Fathom Analytics suits Solopreneurss, Developerss, Startupss.