Ahrefs vs Apollo.io
Full side-by-side comparison of features, pricing, and use cases to help you pick the right tool.
Bottom line: Ahrefs is both cheaper and higher-rated - a strong pick for most teams.
Pricing Comparison
| Plan | Ahrefs | Apollo.io |
|---|---|---|
| Free | No | Yes |
| Starter | $29/mo | $49/mo |
| Pro | $179/mo | $79/mo |
| Enterprise | Custom | Custom |
Ahrefs is cheaper at the Starter tier ($29/mo vs $49/mo).
Feature Matrix
| Feature | Ahrefs | Apollo.io |
|---|---|---|
| Largest backlink index | Yes | - |
| Keywords Explorer with 10B+ keywords | Yes | - |
| Site Explorer | Yes | - |
| Content Explorer | Yes | - |
| Rank Tracker | Yes | - |
| Contact database 275M+ | - | Yes |
| Email sequencing | - | Yes |
| Dialer | - | Yes |
| LinkedIn integration | - | Yes |
| AI email writer | - | Yes |
When to Choose Each
Choose Ahrefs if you need...
- +Best backlink data in industry
- +Accurate keyword difficulty scores
- +Content gap analysis
Choose Apollo.io if you need...
- +Huge contact database
- +Good free tier
- +All-in-one prospecting
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Frequently Asked Questions
Which is better, Ahrefs or Apollo.io?
Ahrefs scores higher in our review (4.7/5 vs 4.4/5). However, Apollo.io may be a better fit depending on your specific needs and budget.
Is Ahrefs cheaper than Apollo.io?
Yes, Ahrefs is cheaper at the Starter tier ($29/mo).
What is the difference between Ahrefs and Apollo.io?
Ahrefs focuses on largest backlink index and keywords explorer with 10b+ keywords, while Apollo.io emphasizes contact database 275m+ and email sequencing. Ahrefs is best for Marketerss, Agenciess, Developerss, Freelancerss, while Apollo.io suits Salespeoples, Startupss, Agenciess, Marketerss.